Experiential Graphic Design Specialist

Jennifer Boyles

Jen Boyles, LS3P’s EGD specialist, will work with the team from the earliest stages of design to create a holistic approach to branding and graphics which will integrate with the interior design, architecture, and program to communicate your unique
vision and culture.

Jen brings significant expertise in Experiential Graphic Design (EGD) including interactive wall graphics, wayfinding, and signage integrating with the architecture and interior design. A graduate of Appalachian State in 2012 with a Bachelor of Science in Interior Design, Jen’s portfolio includes extensive graphic design experience as well as previous professional experience in retail display design/installation and project management for an international general contractor.

Experiential Graphic Design (EGD) blends graphic design, architecture, and interior design to help our buildings’ users understand, navigate, and experience the built environment. EGD offers a high-impact tool for providing information, reinforcing brand identity, and assisting with wayfinding.

InformationLogo.jpg Information provides information on the concept, theme, or mood of the environment (building, site, landmark); can also provide information about the occupant of the space such as a corporation, school, or hospital.

BrandingLogo.jpg Branding creates a unique method of corporate branding to celebrate the occupant through the use of corporate colors, messages, and imagery; provides an engaging way for companies to encourage and celebrate their employees.

ExperienceLogo.jpg  Experience creates a sense of place and sets the tone for the environment; provides an immersive experience within the space.

WayfindingLogo.jpg  Wayfinding offers a potentially cost effective alternative to traditional signage by providing a creative and aesthetically pleasing way for users to navigate the space.

EGD elicits a response from the users of the space which impacts how they feel within the environments we create. Our designs can spark creativity or identify areas of collaboration in an office space or elementary school art room, or make a pediatric patient smile in a hospital.

Through EGD, we can provide solutions to large spaces such as K-12 campuses or hospitals by creating an intuitive wayfinding system which minimizes the need for an overly complicated signage package.  This strategy creates a cost benefit for clients while making the space intuitive, efficient, and welcoming.  Applied wall graphics are also cost-efficient options for creating experiences within our spaces, especially if the client is already considering a standard wallcovering. The investment a client makes in the added cost of custom graphics is invaluable in the functionality and experience it provides to their users

EXAMPLES OF EXPERIENTIAL GRAPHIC DESIGN

Orangeburg-Calhoun Technical College Health Science & Nursing Building
Orangeburg-Calhoun Technical College Health Science & Nursing BuildingOrangeburg, SC This
Bitty & Beau’s Coffee Shop
Bitty & Beau's Coffee ShopSavannah, GA This coffee shop employing
MUSC Children’s Health R. Keith Summey Medical Pavilion
R. Keith Summey Medical PavilionNorth Charleston, SC LS3P assisted MUSC