Experiential Graphic Design (EGD) blends graphic design, architecture, and interior design to help our buildings’ users understand, navigate, and experience the built environment. EGD offers a high-impact tool for providing information, reinforcing brand identity, and assisting with wayfinding.

 Information provides information on the concept, theme, or mood of the environment (building, site, landmark); can also provide information about the occupant of the space such as a corporation, school, or hospital.

 Branding creates a unique method of corporate branding to celebrate the occupant through the use of corporate colors, messages, and imagery; provides an engaging way for companies to encourage and celebrate their employees.

  Experience creates a sense of place and sets the tone for the environment; provides an immersive experience within the space.

  Wayfinding offers a potentially cost effective alternative to traditional signage by providing a creative and aesthetically pleasing way for users to navigate the space.

EGD elicits a response from the users of the space which impacts how they feel within the environments we create. Our designs can spark creativity or identify areas of collaboration in an office space or elementary school art room, or make a pediatric patient smile in a hospital.

Through EGD, we can provide solutions to large spaces such as K-12 campuses or hospitals by creating an intuitive wayfinding system which minimizes the need for an overly complicated signage package.  This strategy creates a cost benefit for clients while making the space intuitive, efficient, and welcoming.  Applied wall graphics are also cost-efficient options for creating experiences within our spaces, especially if the client is already considering a standard wallcovering. The investment a client makes in the added cost of custom graphics is invaluable in the functionality and experience it provides to their users