The reorganization of suites and clubs allowed for a more efficient use of space, including condensing two levels of press space into one level and freeing up underutilized space for a new club. This club has become a new revenue stream for the school. The renovation also removed Plexiglas partitions in club seating areas, creating more of an outdoor connection and helping fans feel connected to the activity on the field. The project upgraded interior finishes from cinderblock to clean, finished spaces and enclosed hallways which were previously open to the elements. Post-renovation, the school has seen an increase in subscription of suites and is able to charge a premium rate for the new spaces.

The West End Zone has been a multi-phased project, leading up to the third and final phase in the oculus. Two primary challenges in stadium architecture are circulation and scale. The previous phase utilized a multi-tiered step design to transition from the large scale of the 100’-0” high west end zone club to the street below. The oculus project reinforces this concept by creating a sense of balance and symmetry via the building massing. The new spire strongly reinforces the center of the axis, orienting visitors from all directions.