The Power of Story Crafting Before we can tell a story, we must think about the type of story we want to tell, and whether it’s worth telling at all. The stories we tell through our proposals are not so different from those of novels, movies, and plays; all stories contain certain elements. Where Did the Downtowns Go? Are They Coming Back? The erosion of downtowns is not new, and is a complex issue rooted in politics, geography, economics, topography, and history. In the South, small towns were originally connected by two-lane highways that ran through the center of town. Then came the phenomenon of the bypass highway, which drove development of big boxes and outparcel restaurants on the edge of towns.