Our in-house marketing team takes a Creative Agency approach, leveraging the experience, motivation, and talent of our group in print and digital marketing for creative excellence and fast-paced production. We are creatives, writers, strategists, researchers and everything in between. We are deeply committed to leveraging our team’s unique skills to elevate our brand and culture by aligning passions with process to unlock the potential in the people around us. Responsive Marketing Responsive marketing keeps our industry (and firm) growing. Our marketing team takes a hands-on approach to proposal and interview production, working seamlessly between our 13 sector areas and 11 office locations. We are natural collaborators, strategic thinkers, avid learners, and we are committed to advancing the mission, vision, and values of LS3P in everything that we do. Proactive Marketing Proactive marketing efforts present ample opportunities for our more creative team members to utilize their unique skills to amplify our brand. Whether you’re interested in graphic design, videography, web management, or anything in between, we are committed to exploring our team’s passions, and fostering personal and professional growth. Guilford County Behavioral Health Center 2023 ULI Carolinas Annual Meeting 2022 Summer Intern Week Wrap-Up About Us The Power of the Pivot: The Creative Agency Approach to Marketing Marketer Journal April 2021 Autumn DelfinoHealthcare Marketing Manager Bailey BrownMarketing Specialist / Associate Chelsea HeitzmanMarketing Specialist Ellie DawsonVisual Communications Designer / Associate Emma CarterMarketing Specialist Jen BoylesExperiential Graphic Designer / Associate Jennifer DillonFederal + Industrial Marketing Manager / Senior Associate Jennifer WalkerMarketing Specialist Kara ThomasonMarketing Specialist Katie RobinsonChief Marketing Officer / Vice President / Principal Katie Walker-MaiMarketing Strategy Manager / Senior Associate Kristen HartmanHigher Education Marketing Manager Megan BilgriMarketing Specialist / Associate Melissa BrownMarketing Specialist Meredith RayMarketing Director / Senior Associate Olivia GrayUrban Environments Marketing Manager / Associate Tanya DalesMarketing Specialist Tyra KeeneK-12 Marketing Manager / Senior Associate Foresights by Marketing Before we can tell a story, we must think about the type of story we want to tell, and whether it’s worth telling at all. The stories we tell through our proposals are not so different from those of novels, movies, and plays; all stories contain certain elements. The Brand New Conference endeavors to decipher, understand, and inspireNothing brings me happiness quite like stepping into sunshine. MostWhat makes a brand? Is it the logo, the marketingExpertise has never been more vital, in architecture and in many other industries. Expertise is what allows us to solve problems without reinventing the wheel, to innovate based on a solid foundation of knowledge, and to earn the trust of our clients and communities as we listen to what they truly need. Expertise goes beyond skill, folding in sound judgement and the ability to synthesize information from diverse perspectives to create solutions that serve our communities. Experiential Graphic Design (EGD) blends graphic design, architecture, and interior design to help our buildings’ users understand, navigate, and experience the built environment. EGD offers a high-impact tool for providing information, reinforcing brand identity, and assisting with wayfinding. In short, EGD aims to create a meaningful and memorable experience for people moving through a building. According to a famous 1956 study on memory, cognitive psychologist George Miller demonstrated that the average number of pieces of information a human being can manage at one time is seven (plus or minus two). “Miller’s Law” led, among other things, to the creation of the seven-digit phone number. If you’ve ever attempted to dial a new phone number while someone in the background is talking, particularly about numbers, you’re probably familiar with the frustration of losing a digit or two and having to start again because your memory has hit capacity. We can only process so much at once.