Hubbard Architecture, LLC was founded in early 2015 by James Hubbard and Elizabeth Daniel offering architecture and planning services to a diverse mix of high-rise resort, retail, restaurant, office, and mixed use clients in the Horry-Georgetown/Myrtle Beach area. Notable projects completed by the team while working at Pegram Associates, Inc., include such landmarks as Landshark Restaurant at The Skywheel, Sheraton at the Myrtle Beach Convention Center, and StarTek’s recent state-of-the-art office facility. The January 2016 merger brings LS3P’s total number of offices to seven, expanding the firm’s presence, portfolio, and expertise in the Horry-Georgetown/Grand Strand area. Co-founded by James ‘Jim’ Hubbard, AIA and Elizabeth ‘Lizzie’ Daniel, both of whom worked for nearly twenty years at Pegram Associates Inc., Hubbard Architecture specializes in architectural design and planning for hospitality, attraction, residential, and retail projects. Hubbard Architecture’s experience, strong local knowledge, and successful client partnerships align perfectly with LS3P’s vision and culture. With a mission to “Engage, Design, Transform,” LS3P delivers small-firm client service and attention with large-firm expertise and resources. Hubbard Architecture is likewise devoted to client relationships, and to the idea that teamwork within the firm and the larger community are foundational to success. Jim Hubbard, who is also the incoming President of AIA South Carolina for 2016, sees the merger as an excellent opportunity to blend Hubbard Architecture’s strengths with LS3P’s knowledge and resources. “In partnering with LS3P,” he says, “we have a significant opportunity to expand our capacity, better serve our clients, and achieve significant positive impacts for multiple market sectors across the region.”