Tell us about your role at LS3P.

I’m the Senior Marketing Manager for the firm, so I help Katie Robinson, our CMO, manage our Marketing Team. I help lead the firm’s overall marketing strategy, concentrating primarily on proactive efforts (website, social media, and our other outward facing platforms), but also help out with our responsive efforts from time to time (i.e. proposals and interviews).

What’s inspiring you right now?

Our Marketing team’s passion and talent. We met for our first in-person retreat since 2019 back in May of this year and to bring this group together to learn, work, and have some fun was restorative. The Marketing team is incredibly dedicated to what we’re creating and how we’re positioning the firm, both internally as well as to our clients and the larger AEC industry. This team remains one of the best I’ve ever been fortunate enough to be a part of.

What are the greatest challenges we’re facing in the industry?

Burnout. I guess that’s not really specific to our industry, but it’s very real and it’s driving everyone’s motivation these days. Leaders everywhere need to hear what their team members are saying, react with empathy and understanding, and then take real action.

What advice would you give to someone just starting out in your role?

Learn in every direction when you’re first starting out. You never know what or where an important piece of knowledge will come from, so attend lectures (free and with some of that professional dev $$), talk to absolutely everyone who’s willing to answer your questions, and be a sponge. Learning happens in unexpected places, so take every opportunity to listen in and learn something new.

What is your favorite hometown restaurant, and what should I order if I go there?

I have lots of place I consider “home” and I love food, so the list is extensive. I was born in New Orleans (which is probably where my love of food comes from), so I highly recommend a visit to College Inn in Mid City. Order absolutely anything on the menu and you won’t be disappointed (though I do recommend the BBQ shrimp to start, followed by the Crawfish Delacroix). In my current hometown of Charlotte, I’m all about the gourmet market scene, so I highly recommend Laurel Market’s breakfast torta – eggs, chorizo, Havarti, cilantro – *chef’s kiss*

What previous job outside of architecture taught you the most?

My first job after college was at a large publishing house, where I designed interior book layouts. Not only did I get to be immersed in books all day (of all kinds – romance, fiction, biographies – we did it all), but the layout department was run almost exclusively by these incredibly strong women who taught me so much about design, professionalism, and leading with empathy.

What is your superpower? 

I give excellent restaurant recommendations (mostly domestic, but I have some international recs in my back pocket, as well).

What is your all-time favorite song?

Killer Queen by Queen

What place have you visited that changed you the most?

Paris. Not sure where the Francophilia came from, but I’d dreamed about that city for the longest time before finally being able to visit for my 30th birthday a few years back. It was everything I dreamed it would be and then some. I still daydream about the day I can make my way back.

About Meredith

Senior Associate Meredith Ray, LS3P’s Senior Marketing Manager, leads the creative strategy for the firm’s proactive and responsive marketing efforts with our team of Marketing Specialists across all of LS3P’s offices. She brings specialized expertise in multiple digital platforms and marketing strategies. A graduate of the University of South Carolina with a Bachelor of Arts in Visual Communications, Meredith plays a vital role within the Marketing Team and is known for her mentorship and motivating her colleagues.

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