Tell us about your role at LS3P.

I am LS3P’s ever-elusive Federal Marketing Manager. In a nutshell, I lead all stages of proposal preparation and final production, but in reality, it is so much more than just proposals. I have been a marketing professional in the A/E industry for 23 years, and for the past 18 years have focused on Department of Defense projects including the National Guard and Veterans Administration.

As LS3P’s Federal Proposal Manager I wear many hats. From early stages of an opportunity I research the competitive landscape, assess the risk of the RFP, and analyze the value of the RFP to rank the likelihood of success of each opportunity. I fine-tune this process through Deltek GovWin IQ to access contract information including pricing, incumbents, and contracts awarded, and I work closely with the Federal Sector Leader to assemble the best internal and external team for each opportunity. Moving forward, I serve as a graphic designer for our Design-Build Phase II submittals – which typically require us to provide a drawing set up to 35%. In the proposal, we submit rendered plans and elevations . . . my favorite part of the proposal!

After award, I assist the team in coordinating and assembling submittal package Basis of Design documents for the government. I love that my role affords me the opportunity be involved in each project from qualifying pursuits to “Issued for Construction” documents. (PS, I also assist with Industrial and Aviation opportunities.)

What’s inspiring you right now?

House renovation. The whole house, inside and out. Paint, floors, appliances, exterior paint . . . new outdoor kitchen. One room at a time is a challenge for me – so much to do, so much to decorate.

What advice would you give to someone just starting out in your role?

Run, run very fast in the other direction. Kidding! It does take a certain kind of person to really love doing federal marketing. If you like spreadsheets, strict guidelines, lists, rules, regulations, set-in-stone process, and by all means no fluff, then this is the perfect fit. The best advice would be to read every single word in the RFP. Even if you don’t think it applies to your firm, read it anyway. The best asset you can be to your team is to understand the entire RFP.

What is your favorite hometown restaurant, and what should I order if I go there?

American Coney Island, Detroit. The Coney Dog of course.

What previous job outside of architecture taught you the most?

My second job out of college, I worked for NationsBank (now Bank of America). I worked in marketing for Capital Markets and sat on the trading floor here in Charlotte until they required  that I hold a Series 7 License, and if you know anything about me, you know I hate numbers. I moved to publishing department where I continued to work closely with the traders designing and publishing market reports. I learned early on the importance of professionalism, dedication, and discipline.

What is your superpower?

I can turn a flaming orange habanero into a delicious salsa, hot sauce, or marinade.

About Jennifer

Senior Associate Jennifer Dillon brings invaluable skills to her role as LS3P’s Federal Marketing Manager. With 23 years of A/E industry marketing experience and 18 years focused on Department of Defense projects, Jennifer leads all stages of proposal preparation and final production in collaboration with LS3P’s Federal Sector Leader. This process requires an eye for meticulous detail, significant research, extensive knowledge of SF330 forms, and both technical and creative writing skills.

In addition to Federal marketing tasks, Jennifer assists with reporting to the Department of Defense and serves as the main point of contact for the firm. A graduate of the University of North Carolina at Charlotte with a Bachelor of Arts in English, Jennifer is actively involved in the Society of American Midlands Post (currently serving as Webmaster) and volunteers for Operation North State.

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