Tell us about your role at LS3P.

I first joined the firm as an Administrative Assistant for the Myrtle Beach office. Since the office is so small, I was tasked with learning and fulfilling multiple roles. While learning various programs and processes, I found myself thoroughly enjoying the marketing work and loved working with the Marketing Team as well. As time went on, I found my niche with OpenAsset and becoming a liaison between the admins and marketing. I was extremely grateful and honored when the new position of Marketing + Communications Assistant was created. A few of the items that I handle are managing OpenAsset, ordering anything with the LS3P logo on it, public relations with press releases or uploading projects to digital outlets, updating LS3P’s internal Knowledge page, and keeping the Myrtle Beach office’s marketing resources up to date.

What’s inspiring you right now?

Mental Health Awareness. Yes, there’s a stigma around it, but it’s mostly due to lack of education about it.

What are the greatest challenges we’re facing in the industry?

Lack of stock/supplies or crazy high prices. It’s a really bad combination.

What advice would you give to someone just starting out in your role?

Learn. Ask questions. Push yourself even when it’s uncomfortable. The more you learn, the more you’ll grow, and the further you’ll go.

What is your favorite hometown restaurant, and what should I order if I go there?

It’s not in my hometown, but it’s the first dish that comes to mind… Nashville, Stoney River Steakhouse, 12 oz filet, medium rare, garlic mashed potatoes, broccoli. Cooked to perfection. I’m still dreaming about it.

What previous job outside of architecture taught you the most?

Never in my life did I think I would work at a personal injury law firm. I learned a lot about law, but also about my strengths and weaknesses; areas where I excelled and areas where I was completely stressed out. It taught me how to step up and into the uncomfortable. I definitely tossed myself into the deep end, but came out swimming.

What is your superpower?

Noticing details. Details get overlooked so often, but they are SO important for making an impression or getting things right. Details set the standard. What’s your standard?

What is your all-time favorite song?

Somewhere in Time by John Barry

What place have you visited that changed you the most?

It’s a toss-up between Wyoming and Costa Rica. For my 30th birthday, I planned a crazy epic trip out west. I flew into South Dakota, stayed in Wyoming, crossed the border of Montana, did the loop around Yellowstone, and went to the Mall of America during a layover (just to name a few). Prior to that trip, I had never been west of eastern Kentucky. Since that birthday, I have made it a tradition to travel somewhere for my birthday and experience something new. Since then, I’ve also made several trips to Costa Rica for mission trips and to visit friends. It’s a beautiful country with amazing people.

About Jenn

Jenn Smith is the firm’s Marketing and Communications Assistant supporting a variety of tasks including digital asset management, public relations, firmwide inventory, and knowledge sharing. Jenn, a graduate of Liberty University with a Bachelor of Fine Arts in Music – Vocal Performance, joined the firm in 2018. She serves on the worship team at Carolina Forest Community Church, and has also served as Secretary of the Fundraiser Committee for a local non-profit, Neighbor to Neighbor, in Myrtle Beach, SC and as Director of Knowledge for AIA’s Grand Strand chapter since 2020.

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