Tell us about your role at LS3P.

I am LS3P’s Greensboro Office Leader.

What’s inspiring you right now?

Honestly, I am so inspired by the broad scope of talent and knowledge of everyone that I have encountered thus far within LS3P after our recent merger. I look forward to opportunities to work with everyone, and to get to know them and their areas of strength.  I am always interested in learning about what people perceive as the areas in which they want to grow.

What are the greatest challenges we’re facing in the industry?

Our industry is never without challenges, at least not since 1985 when I entered the scene after receiving my degree in Architecture. At the forefront of challenges today are those missing Architects who left the profession in ’08 and the years following. This has left a gap in the Project Manager/Project Architect roles which are critical in mentoring our Emerging Professionals along the way, and inspiring folks to think beyond today’s technology and move from simply executing project documents to stretching their understanding of a building’s interface with the site, understanding the materiality of the building and the interface of all the materials within it.

What is your favorite hometown restaurant, and what should I order if I go there?

This is a hard one. My husband Steve is an awesome cook, so we don’t go out all that often, but I would say the crab cake salad at Undercurrent in downtown Greensboro is a longstanding favorite. Don’t anyone go to Cape Cod without checking with me on the favorites places to eat, I’ve got quite a list.

What previous job outside of architecture taught you the most?

My two jobs prior to Architecture were babysitting and retail sales. Babysitting: you have got to meet anyone you interface with where they are. Retail: what’s popular and what sells is always changing ( and you don’t have to like what sells). In both cases, the customer is always right and there is always someone waiting in the wings to take your place.

What is your superpower?

I don’t know that I’d call it a superpower, but I’ve always been motivated to do what I thought was right for the situation. I’ve never been one to check the side mirrors to compare my progress (personal or professional) with anyone else’s.

What is your all-time favorite song?

Most Carol King Songs

Most Neil Young songs

Wicked Game by Chris Isaak,’89

I’ll Stand by You by the Pretenders, ‘94

What place have you visited that changed you the most?

My trip to Dallas in 1974 for my oldest brother’s wedding. I grew up in upstate NY. It was my first plane trip and the first time I travelled somewhere where you could wake up and immediately jump in a pool. I decided then at the age of 13 that I was going to live in the South.

About Ginna

Vice President and Principal Virginia Freyaldenhoven, AIA,  known as Ginna by friends and clients, is LS3P’s Greensboro Office Leader. Ginna is engaged in the community through her work with local boards, committees, and philanthropic organizations.  Within the office and on projects, she serves as a mentor to staff and is involved with project design development, management, and construction contract administration.

Ginna brings over 25 years of leadership and experience  working in the Greensboro area. Her portfolio includes new construction and renovation projects at varying scales in the K-12, Higher Education, Commercial, and Municipal markets.

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