ELECTROLUX NORTH AMERICAN HEADQUARTERS

ELECTROLUX NORTH AMERICAN HEADQUARTERS

The headquarters is located in the University area of northeast Charlotte and consolidates numerous US corporate office operations into one location. The facility reflects an attractive, colorful and vibrant workplace for recruiting employees. Beyond the large open office neighborhoods, the facility also features a product showroom, a corporate dining facility, an interior courtyard, and numerous impromptu and formal meeting spaces and seating areas for employees and customers alike.
Taking their cue from Electrolux’s branded square “E” logo, the design team introduced a series of round elements into the space. These forms are juxtaposed to the rectangularity of the interior architecture and infuse both a positive tension and synergy to the spaces. This form was interpreted throughout the facility in custom accent lighting, dramatic carpet patterns and wayfinding graphics.
The main reception area features a skillfully detailed reception desk clad in perforated metal, glass and white lacquer panels. Behind the reception desk, a full-height illuminated wall of laser cut circular aluminum creates a striking focal point. Contemporary streamline furniture was used to compliment the lines of the design, and is set against a color palette of white, grays, and steel blues. Brighter colors of aqua and spring green were used as accents throughout.