It has been said that teachers frequently learn more than their students, in part due to all of the preparation required to be in the front of the room leading the discussion to enhance the educational experience. LS3P ASSOCIATES LTD. had a similar experience that evolved and sharpened the strategic focus of the firm. The Chief Executive Officer and Chief Marketing Officer served as National President and National Convention Chair of the AIA in 2003. Two years of preparation—thinking about how the profession should continue to evolve—led to a national discussion focusing on the “proof” of architecture…in other words, architects could become more valued as trusted advisors to clients if they truly understood their clients’ strategies and could demonstrate the benefit of good design through tangible and measurable proof, via metrics of critical importance to that client.
They brought this national discussion home and honed LS3P’s founding mission into a precisely defined focus of the firm’s strategic energies on the “proof” of architecture. LS3P adopted “Enhancing Client Strategies®” as a vision statement to articulate their crystallized strategy, which clearly dispels the notion that architects are only interested in design as an end to itself.
LS3P’s focus and commitment intensified on this client strategy-driven concentration - understanding their clients’ markets, needs, and potential to succeed. Whether it is to improve the educational experience of our youth, to more efficiently and effectively heal our sick, to meet the needs of a rapidly changing armed forces, to improve the retail experience in an ever more competitive marketplace, or to create healthier and more efficient workplace environments.
Excerpt from Jim Cramer’s (Editor of DesignIntelligence) contribution to the AIA 150th Anniversary Book
Our commitment to Enhancing Client Strategies® is based in our core belief that a successful project is more than simple “bricks and mortar.” It is your story, deeply understood, which sparks us to create distinctive, purposeful spaces that will inspire your enterprise. Our architects and designers bring proven expertise, probing analytics, and simple listening to understand you, your staff, and your clients. This process leads to exceptional results.
We are dedicated to the proposition that your design is about you—your needs, your vision, and your strategies for success. We have designed a unique process to ensure that we have a deep understanding of what you dream, want, and need before we draw the first line—Strategic Visioning.
Deep understanding demands more of us than just an architectural perspective. It requires insight gained through research from the worlds of psychology, social anthropology, and science, and may also include planners, engineers, sustainability experts, and specialty expertise consultants—the entire team focused on your story.
Working with these diverse points of view, our team considers every aspect of your building. How will it be used? What are the largest challenges you face in your internal and external operations? Where are your biggest opportunities? What does your market demand today and in the future? This inquiry creates clarity. Ultimately, it leads us to discover the soul of the space you have entrusted us to create for you.